Marketing strategy and competitive positioning/ Graham J Hooley.
Material type:
TextPublication details: Harlow (England) : Financial Times/Prentice Hall, 2004.Edition: 3rd EdDescription: xxiv, 622 p. : ill. ; 24 cmISBN: - 9780273655169
- HF5415 HOO 2004
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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Books in General collection
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Mzuzu University Library and Learning Resources Centre | HF 5415 HOO 2004 (Browse shelf(Opens below)) | 012243 | Available | MzULM-012243 |
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| HF 5415 HOL 2008 Virtually free marketing : | HF 5415 HOL 2008 Virtually free marketing : | HF 5415 HOL 2008 Virtually free marketing : | HF 5415 HOO 2004 Marketing strategy and competitive positioning/ | HF 5415 HUT 2008 Statistical modeling for management / | HF 5415 JOB 2007 Principles and practice of marketing / | HF 5415 JOB 2007 Principles and practice of marketing / |
includes bibliographical ref. and index.
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