Cases in public relations management / Patricia Swann.
Material type:
TextPublication details: Boston : McGraw Hill, 2008.Description: ix, 388 p. : ill. ; 24 cmISBN: - 9780073135656 (alk. paper)
- 0073135658 (alk. paper)
- 659.2 22
- HD59 SWA 2008
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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Mzuzu University Library and Learning Resources Centre | HD 59 SWA 2008 (Browse shelf(Opens below)) | 021581 | Available | MzULM-021581 |
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| HD 59 GRE 2015 2015 Planning and managing public relations campaigns : | HD 59 OLI 2010 Public relations strategy / | HD 59 OLI 2010 Public relations strategy / | HD 59 SWA 2008 Cases in public relations management / | HD 59 WEI 1978 Professional's guide to publicity / | HD 59.5 HEA 2009 Strategic issues management : | HD 60 BAS 2015 Base of the Pyramid 3.0 : |
Includes bibliographical references (p. 342-375) and index.
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