Services marketing : concepts, strategies, and cases/ K Douglas Hoffman; John E G Bateson.

Material type: Text

TextPublication details: Mason, Ohio : South-Western Cengage Learning, 2011.Description: xv, 461 p.: ill.; 25 cmISBN:

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Item type	Current library	Copy number	Status	Barcode
Books in General collection	Mzuzu University Library and Learning Resources Centre	017749	Available	MzULM-017749

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Includes index.

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