Marketing : an introduction / Gary Armstrong and Philip Kotler.
Material type:
TextPublication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2009.Edition: 9th edDescription: xxxii, 522, [122] p. : col. ill. ; 28 cmISBN: - 9780136021131
- 0136021131
- 658.8 22
- HF5415 ARM 2009
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books in General collection
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Mzuzu University Library and Learning Resources Centre | HF 5415 ARM 2007 (Browse shelf(Opens below)) | 002726 | Available | mZulm-002726 |
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| HF 5414 WEI 2011 Hands-on social marketing : | HF 5414.33 CON 2006 Consumer behaviour : | HF 5415 2009 Services Marketing: Integrating Customer Focus Across the Firm/ | HF 5415 ARM 2007 Marketing : | HF 5415 BOO 1998 Contemporary marketing : | HF 5415 BOO 2004 Contemporary marketing / | HF 5415 CLE 1997 New Zealand marketing topics and cases/ |
Includes bibliographical references (p. R1-R23) and indexes.
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