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Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2008.Edition: 2nd edDescription: xxix, 4-510 p. : col. ill., col. maps ; 26 cmISBN:
  • 0132059584
  • 9780132059589
  • 9780131354210 (pbk.)
  • 0131354213 (pbk.)
Subject(s): DDC classification:
  • 658.8/30285554 22
LOC classification:
  • HF5415.2 BUR 2008
Other classification:
  • 85.40
Online resources:
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HF 5415.2 BUR 2008 (Browse shelf(Opens below)) 022549 Available MzULM-022549
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HF 5415.135 PRO 2000 Strategic marketing : HF 5415. 135 WES 2010 Strategic marketing : HF 5415.2 BOO 2006 Contemporary marketing / HF 5415.2 BUR 2008 Basic marketing research : HF 5415.2 MCD 1991 Contemporary Marketing Research / HF 5415.2 PAR 2007 Marketing research/ HF 5415.2 POY 2010 The handbook of online and social media research :

Includes bibliographical references (p. 489-498) and indexes.

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