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Marketin research essentials / Carl McDaniel, Jr; Roger Gates.

By: Contributor(s): Material type: TextTextPublication details: London: Wiley and Sons, Inc, 2010.Edition: 7th editionDescription: xxi 507p. ; 25cm. illISBN:
  • 9780470169704
Subject(s): LOC classification:
  • HF5415.2 MCD 2010
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Item type Current library Call number Copy number Status Barcode
Books in General collection Books in General collection Mzuni Faculty of Tourism, Hospitality and Management Studies Library HF 5415.2 MCD 2010 (Browse shelf(Opens below)) 028887 Available MzuLM-028887
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HF5415.13 LEO 2014 Marketing management. HF5415.13 LEO 2014 Marketing management. HF5415.13 LEO 2014 Marketing management. HF 5415.2 MCD 2010 Marketin research essentials / HF 5415.2 ZIK 2010 Exploring marketing research / HF 5415.2 ZIK 2010 Exploring marketing research / HF 5415.2 ZIK 2010 Exploring marketing research /

Includes end notes and index.

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