Essentials of marketing / William D. Perreault Jr., PhD, University of North Carolina, Joseph P. Cannon, PhD, Colorado State University, E. Jerome McCarthy, PhD, Michigan State University.
Material type:
TextPublication details: New York: McGraw-Hill Education, 2021.Edition: 17 EditionDescription: xxxii, 768 pages : illustrations (some color) ; 29 cmISBN: - 9781260260373
- 1260260372
- 9781264024063
- 1264024061
- 658.8 23
- HF5415 PER 2021
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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Books in General collection
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Mzuzu University Library and Learning Resources Centre | HF 5415 PER 2021 (Browse shelf(Opens below)) | 032333 | Available | mZUlm-032333 | |
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Books in General collection
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Mzuzu University Library and Learning Resources Centre | HF 5415 PER 2021 (Browse shelf(Opens below)) | 032332 | Available | mZUlm-032332 |
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| HF 5415 PER 2010 Essentials of marketing : a marketing strategy planning approach / | HF 5415 PER 2010 Essentials of marketing : a marketing strategy planning approach / | HF 5415 PER 2021 Essentials of marketing / | HF 5415 PER 2021 Essentials of marketing / | HF 5415 PRI 1999 Principles of marketing / | HF 5415 PRI 2011 Foundations of marketing / | HF 5415 PRI 2014 Marketing / |
Revised edition of the authors' Essentials of marketing, [2019]
Includes bibliographical references (pages 685-732) and index.
"This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This edition we focused on (1) marketing analytics, (2) currency, and (3) active learning"--
Ages 18+ McGraw-Hill Education
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