Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
Material type:
TextPublication details: New York : McGraw-Hill/Irwin, c2010.Edition: 12th edDescription: xxxix, 691 p. : ill. (some col.) ; 28 cmISBN: - 9780073404813 (alk. paper)
- 0073404810 (alk. paper)
- 658.8 22
- HF5415 2010
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
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Books in General collection
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Mzuni Faculty of Tourism, Hospitality and Management Studies Library | HF 5415 PER 2010 (Browse shelf(Opens below)) | 029122 | Available | MzuLM-029122 | ||
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Books in General collection
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Mzuzu University Library and Learning Resources Centre | HF 5415 PER 2010 (Browse shelf(Opens below)) | 028944 | In transit from Mzuzu University Library and Learning Resources Centre to Mzuni Faculty of Tourism, Hospitality and Management Studies Library since 30/08/2021 | MzuLM-028944 | ||
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Books in General collection
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Mzuni Faculty of Tourism, Hospitality and Management Studies Library | HF 5415 PER 2010 (Browse shelf(Opens below)) | 028945 | Available | MzuLM-028945 | ||
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Books in General collection
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Mzuni Faculty of Tourism, Hospitality and Management Studies Library | HF 5415 PER 2010 (Browse shelf(Opens below)) | 028946 | Available | MzuLM-028946 | ||
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Books in General collection
|
Mzuni Faculty of Tourism, Hospitality and Management Studies Library | HF 5415 PER 2010 (Browse shelf(Opens below)) | 028947 | Available | MzuLM-028947 | ||
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Books in General collection
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Mzuni ODeL- Balaka Satellite Centre Library | HF 5415 PER 2010 (Browse shelf(Opens below)) | 030087 | Available | MzULM-030087 | ||
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Books in General collection
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Mzuni ODeL- Balaka Satellite Centre Library | HF 5415 PER 2010 (Browse shelf(Opens below)) | 026498 | Available | mZulm-026498 | ||
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Books in General collection
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Mzuzu University Library and Learning Resources Centre | HF 5415 PER 2010 (Browse shelf(Opens below)) | 005119 | Available | mZulm-005119 | ||
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Books in General collection
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Mzuzu University Library and Learning Resources Centre | HF 5415 PER 2010 (Browse shelf(Opens below)) | 005120 | Available | mZulm-005120 | ||
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Books in General collection
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Mzuzu University Library and Learning Resources Centre | Non-fiction | HF 5415 PER 2010 (Browse shelf(Opens below)) | 005118 | Available | mZulm-005118 |
Browsing Mzuzu University Library and Learning Resources Centre shelves, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF 5415 MAR 2003 Marketing : | HF 5415 MAR 2009 Marketing : an introduction / | HF 5415 MAR 2012 Marketing: | HF 5415 PER 2010 Essentials of marketing : a marketing strategy planning approach / | HF 5415 RAN 2001 The principles of marketing, | HF 5415.123 EGA 2015 Marketing communications / | HF 5415.123 INT 2012 Integrated marketing communications/ |
Includes bibliographical references and indexes.
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