Introduction to mass communication : media literacy and culture / Stanley Baran.
Material type:
TextPublication details: New York : McGraw-Hill, 2010.Edition: Updated 6th edDescription: xxvi, 450 p.: ill. (some col.) ; 28 cmISBN: - 9780077286408 (pbk. : alk. paper)
- 0077286405 (pbk. : alk. paper)
- 302.23 22
- P90 BAR 2010
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Item in Short loan
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Mzuni ODeL- Lilongwe Satellite Centre Library | P 90 BAR 2010 (Browse shelf(Opens below)) | 023134 | Available | MzULM-023134 | ||
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Mzuzu University Library and Learning Resources Centre | P 90 BAR 2010 (Browse shelf(Opens below)) | 005121 | Available | MzULM-005121 | ||
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Books in General collection
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Mzuzu University Library and Learning Resources Centre | P 90 BAR 2010 (Browse shelf(Opens below)) | 005122 | Available | MzULM-005122 | ||
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Books in General collection
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Mzuzu University Library and Learning Resources Centre | P 90 BAR 2010 (Browse shelf(Opens below)) | 005123 | Available | MzULM-005123 | ||
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Books in General collection
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Mzuzu University Library and Learning Resources Centre | P 90 BAR 2010 (Browse shelf(Opens below)) | 005124 | Available | MzULM-005124 | ||
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Books in General collection
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Mzuzu University Library and Learning Resources Centre | P 90 BAR 2010 (Browse shelf(Opens below)) | 005125 | Available | MzULM-005125 | ||
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Books in General collection
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Mzuzu University Library and Learning Resources Centre | P 90 BAR 2010 (Browse shelf(Opens below)) | 005126 | Available | MzULM-005126 | ||
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Books in General collection
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Mzuzu University Library and Learning Resources Centre | P 90 BAR 2010 (Browse shelf(Opens below)) | 005127 | Available | MzULM-005127 | ||
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Books in General collection
|
Mzuzu University Library and Learning Resources Centre | P 90 BAR 2010 (Browse shelf(Opens below)) | 005128 | Available | MzULM-005128 | ||
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Books in General collection
|
Mzuzu University Library and Learning Resources Centre | P 90 BAR 2010 (Browse shelf(Opens below)) | 005129 | Available | MzULM-005129 | ||
|
Item in Short loan
|
Mzuzu University Library and Learning Resources Centre | P 90 BAR 2010 (Browse shelf(Opens below)) | 005130 | Available | MzULM-005130 | ||
|
Books in General collection
|
Mzuzu University Library and Learning Resources Centre | P 90 BAR 2010 (Browse shelf(Opens below)) | 023132 | Available | MzULM-023132 | ||
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Books in General collection
|
Mzuzu University Library and Learning Resources Centre | P 90 BAR 2010 (Browse shelf(Opens below)) | 023133 | Available | MzULM-023133 | ||
|
Books in General collection
|
Mzuzu University Library and Learning Resources Centre | P 90 BAR 2010 (Browse shelf(Opens below)) | 023135 | Available | MzULM-023135 |
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Includes bibliographical references and index.
Laying the groundwork. Mass communication, culture, and media literacy -- The evolving mass communication process -- Media, media industries, and media audiences. Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the World Wide Web -- Supporting industries. Public relations -- Advertising -- Mass-mediated culture in the information age. Theories and effects of mass communication -- Media freedom, regulation, and ethics -- Global media.
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