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Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

By: Contributor(s): Material type: TextTextPublication details: Mason, Ohio : Thomson/South-Western, c2004.Edition: 7th edDescription: xxxviii, 774 p. : col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 97801285091860
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF5415 LAM 2014
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Item type Current library Collection Call number Copy number Status Barcode
Books in General collection Books in General collection Mzuni Faculty of Tourism, Hospitality and Management Studies Library HF 5415 LAM 2014 (Browse shelf(Opens below)) 028776 Available MzuLM-028776
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre Non-fiction HF 5415 LAM 2004 (Browse shelf(Opens below)) 6889 Available MzULM-006889
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HF 5415 KOT 2021 PRINCIPLES OF MARKETING / HF 5415 KOT 2021 PRINCIPLES OF MARKETING / HF 5415 KOT 2021 PRINCIPLES OF MARKETING / HF 5415 LAM 2004 Marketing / HF 5415 MAR 1987 The Marketing book / HF 5415 MAR 1997 Marketing/ HF 5415 MAR 200 Marketing : an introduction /

Includes bibliographical references (p. 742-744) and index.

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