Marketing management strategies/ O.C. Ferrell,
Material type:
TextPublication details: Cincinnati, Ohio : College Division, South-Western Pub.Co., c1994.Description: xxii, 746 p. : ill. ; 28 cmISBN: - 9780538467445
- 658.8/02 20
- HF5415.13 .F469 1994
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books in General collection
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Mzuzu University Library and Learning Resources Centre | HF 5415.13 FER 2011 (Browse shelf(Opens below)) | 6811 | Checked out | 06/10/2020 | MzULM-006811 |
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| HF 5415.13 CHO 2019 Supply chain management : strategy, planning and operation / | HF 5415.13 CRA 2000 Marketing management : | HF 5415.13 DUN 2005 Principles of advertising & IMC / | HF 5415.13 FER 2011 Marketing management strategies/ | HF 5415.13 GIL 2003 Retail marketing management / | HF 5415.13 KOT 1997 Marketing management : | HF 5415.13 KOT 2006 Marketing management / |
Includes bibliographical references and index.
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