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Principles of marketing / Philip Kotler.

Material type: TextTextSeries: Prentice-Hall series in marketingPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1999.Edition: 2nd edDescription: xxiii, 1031 p. : ill. ; 28 cmISBN:
  • 9780132622547
Subject(s): DDC classification:
  • 658.8 19
LOC classification:
  • HF5415 .K636 1999
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Item type Current library Call number Copy number Status Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HF 5415 PRI 1999 (Browse shelf(Opens below)) 6755 Available MzULM-006755
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HF 5415 PER 2010 Essentials of marketing : a marketing strategy planning approach / HF 5415 PER 2021 Essentials of marketing / HF 5415 PER 2021 Essentials of marketing / HF 5415 PRI 1999 Principles of marketing / HF 5415 PRI 2011 Foundations of marketing / HF 5415 PRI 2014 Marketing / HF 5415 PRI 2014 Marketing /

Includes bibliographical references and indexes.

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