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Essentials of business research : a guide to doing your research project / Jonathan Wilson.

By: Material type: TextTextPublication details: London: Sage, 2014Edition: 2nd editionDescription: xxii, 352 pages ; 24 cmISBN:
  • 9781446257326
  • 1446257320
  • 1446257339
  • 9781446257333
Subject(s): LOC classification:
  • HD30.4 WIL 2014
Contents:
An introduction to business research -- Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research.
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books in General collection Books in General collection Mzuni Faculty of Tourism, Hospitality and Management Studies Library HD 30.4 WIL 2014 (Browse shelf(Opens below)) 029303 Available MzULM-029303
Books in General collection Books in General collection Mzuni Faculty of Tourism, Hospitality and Management Studies Library HD 30.4 WIL 2014 (Browse shelf(Opens below)) 029304 Available MzULM-029304
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre Non-fiction HD 30.4 WIL 2014 (Browse shelf(Opens below)) 13739 Available MzULM-013739
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HD 30.4 WIL 2014 (Browse shelf(Opens below)) 009939 Available MzULM-009939
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HD 30.4 WHE 2005 Developing management skills/ HD 30.4 WHE 2007 Developing management skills / HD 30.4 WHE 2007 Developing management skills / HD 30.4 WIL 2014 Essentials of business research : HD 31 BOD 2008 Management : HD 31 BOD 2008 Management : HD 31 BOD 2008 Management :

Previous edition: 2010.

Includes Internet access.

Includes bibliographical references and index.

An introduction to business research -- Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research.

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