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Exploring marketing research / William G. Zikmund, Barry J. Babin.

By: Contributor(s): Material type: TextTextPublication details: Australia ; Mason, OH : Cengage Learning, c2010.Edition: 10th edDescription: xxii, 714 p. : ill. ; 28 cmISBN:
  • 9780324788440 (hardcover)
  • 0324788444 (hardcover)
Subject(s): DDC classification:
  • 658.8/3 22
LOC classification:
  • HF5415.2 .Z54 2010
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Books in General collection Books in General collection Mzuni Faculty of Tourism, Hospitality and Management Studies Library HF 5415.2 ZIK 2010 (Browse shelf(Opens below)) 028510 Available MzuLM-028510
Books in General collection Books in General collection Mzuni Faculty of Tourism, Hospitality and Management Studies Library HF 5415.2 ZIK 2010 (Browse shelf(Opens below)) 028520 Available mZUlm-028520
Books in General collection Books in General collection Mzuni Faculty of Tourism, Hospitality and Management Studies Library HF 5415.2 ZIK 2010 (Browse shelf(Opens below)) 028501 Available MzuLM-028501
Books in General collection Books in General collection Mzuni Faculty of Tourism, Hospitality and Management Studies Library HF 5415.2 ZIK 2010 (Browse shelf(Opens below)) 028507 Available MzuLM-028507
Books in General collection Books in General collection Mzuni Faculty of Tourism, Hospitality and Management Studies Library HF 5415.2 ZIK 2010 (Browse shelf(Opens below)) 028502 Available MzuLM-028502
Books in General collection Books in General collection Mzuni Faculty of Tourism, Hospitality and Management Studies Library HF 5415.2 ZIK 2010 (Browse shelf(Opens below)) 028503 Available MzuLM-028503
Books in General collection Books in General collection Mzuni Faculty of Tourism, Hospitality and Management Studies Library HF 5415.2 ZIK 2010 (Browse shelf(Opens below)) 028505 Available MzuLM-028505
Books in General collection Books in General collection Mzuni Faculty of Tourism, Hospitality and Management Studies Library HF 5415.2 ZIK 2010 (Browse shelf(Opens below)) 028506 Available MzuLM-028506
Books in General collection Books in General collection Mzuni Faculty of Tourism, Hospitality and Management Studies Library HF 5415.2 ZIK 2010 (Browse shelf(Opens below)) 028508 Available MzuLM-028504
Books in General collection Books in General collection Mzuni Faculty of Tourism, Hospitality and Management Studies Library HF 5415.2 ZIK 2010 (Browse shelf(Opens below)) 028511 Available MzuLM-028511
Books in General collection Books in General collection Mzuni Faculty of Tourism, Hospitality and Management Studies Library HF 5415.2 ZIK 2010 (Browse shelf(Opens below)) 028509 Available MzuLM-028509
Books in General collection Books in General collection Mzuni Faculty of Tourism, Hospitality and Management Studies Library HF 5415.2 ZIK 2010 (Browse shelf(Opens below)) 028508 Available MzuLM-028508
Books in General collection Books in General collection Mzuni Faculty of Tourism, Hospitality and Management Studies Library HF 5415.2 ZIK 2010 (Browse shelf(Opens below)) 028514 Available MzuLM-028514
Books in General collection Books in General collection Mzuni Faculty of Tourism, Hospitality and Management Studies Library HF 5415.2 ZIK 2010 (Browse shelf(Opens below)) 028513 Available MzuLM-028513
Books in General collection Books in General collection Mzuni Faculty of Tourism, Hospitality and Management Studies Library HF 5415.2 ZIK 2010 (Browse shelf(Opens below)) 028512 Available MzuLM-028512
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HF 5415.2 ZIK 2010 (Browse shelf(Opens below)) 012210 Available MzULM-012210
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HF 5415.2 ZIK 2010 (Browse shelf(Opens below)) 012211 Available MzULM-012211
Items moved to the offsite collection Items moved to the offsite collection Mzuzu University Library and Learning Resources Centre HF 5415.2 ZIK 2010 (Browse shelf(Opens below)) 012212 Not for loan MzULM-012212
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HF 5415.2 ZIK 2010 (Browse shelf(Opens below)) 012209 Available MzULM-012209
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HF 5415.2 ZIK 2010 Exploring marketing research / HF 5415.2 ZIK 2010 Exploring marketing research / HF 5415.2 ZIK 2010 Exploring marketing research / HF 5415.2 ZIK 2010 Exploring marketing research / HF 5415.2 ZIK 2010 Exploring marketing research / HF 5415.2 ZIK 2010 Exploring marketing research / HF5415.32 CON 2017. Consumer Behavior in Tourism and Hospitality Research

Includes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/exploring).

Includes bibliographical references and index.

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