International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.
Material type:
TextPublication details: New York, NY : McGraw-Hill/Irwin, c2012.Edition: 15th edDescription: xxxiii, 622 p. : col. ill., col. maps ; 29 cmISBN: - 9780073529943 (alk. paper)
- 007352994X (alk. paper)
- 658.8/4 22
- HF1416 CAT 2011
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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Mzuzu University Library and Learning Resources Centre | HF 1416 CAT 2012 (Browse shelf(Opens below)) | 012359 | Available | MzULM-012359 |
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Includes bibliographical references and index.
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