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101.
Exploring marketing research / William G. Zikmund, Barry J. Babin. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia ; Mason, OH : Cengage Learning, c2010
Availability: Items available for loan: Mzuni Faculty of Tourism, Hospitality and Management Studies Library (15)Call number: HF 5415.2 ZIK 2010, ... Mzuzu University Library and Learning Resources Centre (3)Call number: HF 5415.2 ZIK 2010, ... Items available for reference: Mzuzu University Library and Learning Resources Centre: Not for loan (1)Call number: HF 5415.2 ZIK 2010.

102.
Strategic marketing / Douglas West, John Ford and Essam Ibrahim, by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Oxford University Press, 2006
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5415.13 WES 2006.

103.
Integrated marketing communications/ William Chitty...[et al]. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Victoria: Cengage learning, 2012
Availability: Items available for loan: Mzuni Faculty of Tourism, Hospitality and Management Studies Library (4)Call number: HF 5415.123 INT 2012, ... Mzuni ODeL- Balaka Satellite Centre Library (3)Call number: HF 5415.123 INT 2012, ... Mzuni ODeL- Lilongwe Satellite Centre Library (1)Call number: HF 5415.123 INT 2012. Mzuni ODeL-Mulanje Satellite Centre Library (1)Call number: HF 5415.123 INT 2012. Mzuzu University Library and Learning Resources Centre (2)Call number: HF 5415.123 INT 2012, ... Items available for reference: Mzuzu University Library and Learning Resources Centre: Not for loan (2)Call number: HF 5415.123 INT 2012, ...

104.
Essentials of services markerting/ Jochen Wirtz, Patricia Chew and Christopher Lovelock by
Edition: 2nd ed.-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore: Pearson Education South Asia Pte Ltd, 2012
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HD 9980 WIR 2012.

105.
Convention sales and services / Milton T. Astroff, James R. Abbey. by
Edition: 4nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cranbury, NJ : Waterbury Press, c1995
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: TX 911.2 AST 1995.

106.
International marketing/ Philip R Cateora, Mary C Gilly, John L Graham. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Irwin, ©2013
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 1009.5 CAT 2013.

107.
Marketing management in the 21st Century / Noel Capon, James Mac Hulbert. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2001
Other title:
  • Marketing management in the twenty-first Century
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5415.13 CAP 2001.

108.
Cross-cultural marketing / edited by Robert Rugimbana, Sonny Nwankwo. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia: Thomson Nelson, 2003
Online resources:
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5415 CRO 2003.

109.
Principles of marketing/ Phillip Kotler and Gary Armstrong.- by
Edition: 12th ed.-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Prentice-Hall, 2006
Availability: Not available: Mzuzu University Library and Learning Resources Centre: Checked out (1).

110.
Business-to-business marketing : relationships, networks and strategies / by Nick Ellis. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Oxford University Press, c2011
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5415.1263 ELL 2011.

111.
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : McGraw-Hill/Irwin, c2012
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 1416 CAT 2012.

112.
Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey. : Prentice Hall, 1999
Availability: Items available for reference: Mzuzu University Library and Learning Resources Centre: Not for loan (1)Call number: HF 5415.1263 AND 1999.

113.
Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm / Evert Gummesson. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 2002
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5415.55 GUM 2002.

114.
Customer relationship management : concepts and technologies / Francis Buttle and Stan Maklan. by
Edition: Third edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London ; New York, : Routledge, Taylor & Francis, 2015
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (3)Call number: HF 5415.5 BUT 2004, ...

115.
Services Marketing: People, technology, strategy. Christopher Lovelock and Jochen Wirtz. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey: Pearson/Prentice-Hall, 2007
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HD 9980 LOV 2007.

116.
Statistical modeling for management / Graeme D. Hutcheson, Luiz Moutinho. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Los Angeles : SAGE, 2008
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5415 HUT 2008.

117.
Event power : how global events manage and manipulate / Chris Rojek. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : SAGE, 2013
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: GT 3405 ROJ 2013.

118.
Social media marketing for dummies / by Jan Zimmerman and Doug Sahlin. by Series: --For dummies
Edition: Portable edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey, John Wiley, 2010
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5415.1265 ZIM 2010.

119.
The handbook of online and social media research : tools and techniques for market researchers / by Ray Poynter. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, 2010
Online resources:
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5415.2 POY 2010.

120.
Hands-on social marketing : a step-by-step guide to designing change for good / Nedra Kline Weinreich. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : SAGE Publications, 2011
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (3)Call number: HF 5414 WEI 2011, ...