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Marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald.

By: Contributor(s): Material type: TextTextSeries: Marketing series (London, England). Professional development.Publication details: Oxford : Heinemann Professional Publishing, 1989.Edition: 2nd edDescription: ix, 337 p. : ill. ; 24 cmISBN:
  • 9780434913008
Subject(s): DDC classification:
  • 658.8/02 20
LOC classification:
  • HF5415.13 McD 1989
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Item type Current library Collection Call number Copy number Status Barcode
Items moved to the offsite collection Items moved to the offsite collection Mzuzu University Library and Learning Resources Centre Non-fiction HF 5415.13 McD 1989 (Browse shelf(Opens below)) 020206 Not for loan MzULM-020206

"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."

Includes index.

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