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How to market books / Alison Baverstock and Susannah Bowen.

By: Contributor(s): Material type: TextTextPublication details: Newyork: Routledge, 2019.Edition: Sixth editionDescription: xiv, 482 p. : ill. ; 24CMISBN:
  • 9780815352761 (hardback : alk. paper)
  • 9781138597259 (pbk. : alk. paper)
Subject(s): Additional physical formats: Online version:: How to market booksDDC classification:
  • 070.5/2 23
LOC classification:
  • Z285.6 BAV 2019
Contents:
Marketing and marketing in publishing -- What's for sale? -- Market research and other sources of marketing information -- The role of marketing within the business of publishing -- Reaching the market: how best to approach your customers -- How to write a marketing plan -- Selling -- Direct marketing -- Digital marketing -- Publicity and PR -- Working with authors and other vital partnerships -- Organising events, presentations and other opportunities to share content -- Techniques for writing effective copy -- The layout and design of marketing materials -- Approaching specific interest markets.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre Z 285.6 BAV 2019 (Browse shelf(Opens below)) 032147 Checked out 18/04/2025 mZUlm-032147
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre Z 285.6 BAV 2019 (Browse shelf(Opens below)) 032146 Available mZUlm-032146
Item in Short loan Item in Short loan Mzuzu University Library and Learning Resources Centre Z 285.6 BAV 2019 (Browse shelf(Opens below)) 029467 Available mZulm-029467
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre Z 285.6 BAV 2019 (Browse shelf(Opens below)) 029466 Available mZulm-029466

Includes bibliographical references and index.

Marketing and marketing in publishing -- What's for sale? -- Market research and other sources of marketing information -- The role of marketing within the business of publishing -- Reaching the market: how best to approach your customers -- How to write a marketing plan -- Selling -- Direct marketing -- Digital marketing -- Publicity and PR -- Working with authors and other vital partnerships -- Organising events, presentations and other opportunities to share content -- Techniques for writing effective copy -- The layout and design of marketing materials -- Approaching specific interest markets.

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