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Business-to-business marketing : relationships, systems and communications / Chris Fill, Karen Fill.

By: Contributor(s): Material type: TextTextPublication details: Harlow, England ; New York : Financial Time Prentice Hall, 2004.Edition: 4th edDescription: xix, 380 p. : 25 cmISBN:
  • 0273682792 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8/04 22
LOC classification:
  • HF5415.123 FIL 2004
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Holdings
Item type Current library Call number Copy number Status Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HF 5415.123 FIL 2004 (Browse shelf(Opens below)) 022596 Available MzULM-022596

Rev. ed. of: Marketing communications. 3rd ed. 2002.

Includes bibliographical references and indexes.

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