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Marketing strategy / O.C. Ferrell, Michael D. Hartline.

By: Contributor(s): Material type: TextTextPublication details: Mason, OH : Thomson South-Western, c2008.Edition: 4e [ed.]Description: xxii, 717 p. : ill. ; 26 cmISBN:
  • 9780324544268
Subject(s): LOC classification:
  • HF5415.13 .M3586 2008
Online resources:
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Holdings
Item type Current library Call number Copy number Status Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HF 5415.13 FER 2008 (Browse shelf(Opens below)) 007669 Available MzULM-007669

Includes bibliographical references and indexes.

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