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Marketing strategy and competitive positioning/ Graham J Hooley.

By: Contributor(s): Material type: TextTextPublication details: Harlow (England) : Financial Times/Prentice Hall, 2004.Edition: 3rd EdDescription: xxiv, 622 p. : ill. ; 24 cmISBN:
  • 9780273655169
Subject(s): LOC classification:
  • HF5415 HOO 2004
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Holdings
Item type Current library Call number Copy number Status Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HF 5415 HOO 2004 (Browse shelf(Opens below)) 012243 Available MzULM-012243

includes bibliographical ref. and index.

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