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Marketing research : an applied orientation / Naresh K. Malhotra, Georgia Institute of Technology.

By: Material type: TextTextPublication details: London: Pearson. 2020.Edition: Seventh EditionDescription: 882 pages ; 27.7 cm ill., (chiefly col.)ISBN:
  • 9781292265636
  • 9781292265636
Subject(s): DDC classification:
  • 658.8/3 23
LOC classification:
  • HF5415.2 MAL 2020
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Item type Current library Call number Copy number Status Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HF 5415.2 MAL 2020 (Browse shelf(Opens below)) 034215 Available MzuLM-034215
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HF 5415.2 MAL 2020 (Browse shelf(Opens below)) 034216 Available MzuLM-034216
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HF 5415.2 MAL 2020 (Browse shelf(Opens below)) 034214 Available MzuLM-034214

Revised edition of the author's Marketing research, c2010.

Includes bibliographical references (pages 781-823) and index.

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