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1.
Services Marketing: Integrating Customer Focus Across the Firm/ Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler by Series:
Edition: 5th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, 2009
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5415 2009.

2.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (2)Call number: HD 9980 ZEI 2009, ...

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