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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2008
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5415.13 WAL 2008.

2.
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Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Jr. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2013
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5415.13 MUL 2013.