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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill/Irwin, c2008.Edition: 6th edDescription: xv, 346 p. : ill. ; 26 cmISBN:
  • 9780073381152 (alk. paper)
  • 0073381152 (alk. paper)
  • 9780070171466 (International ed.)
  • 0070171467 (International ed.)
Subject(s): DDC classification:
  • 658.8/02 22
LOC classification:
  • HF5415.13 .WAL 2008
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Holdings
Item type Current library Call number Copy number Status Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HF 5415.13 WAL 2008 (Browse shelf(Opens below)) 007380 Available mZulm-007380

Includes bibliographical references and indexes.

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