Marketing strategy :
Walker, Orville C.
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. - 6th ed. - New York : McGraw-Hill/Irwin, c2008. - xv, 346 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
9780073381152 (alk. paper) 0073381152 (alk. paper) 9780070171466 (International ed.) 0070171467 (International ed.)
2009043026
GBB034415 bnb
015500690 Uk 015640856 Uk
Marketing--Management.
HF5415.13 / .WAL 2008
658.8/02
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. - 6th ed. - New York : McGraw-Hill/Irwin, c2008. - xv, 346 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
9780073381152 (alk. paper) 0073381152 (alk. paper) 9780070171466 (International ed.) 0070171467 (International ed.)
2009043026
GBB034415 bnb
015500690 Uk 015640856 Uk
Marketing--Management.
HF5415.13 / .WAL 2008
658.8/02