Marketing strategy : (Record no. 5176)

MARC details
000 -LEADER
fixed length control field 01266cam a2200385 a 4500
001 - CONTROL NUMBER
control field 10033773
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160712113514.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091015s2011 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009043026
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB034415
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 015500690
Source Uk
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 015640856
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073381152 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073381152 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070171466 (International ed.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070171467 (International ed.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn436028032
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)436028032
Canceled/invalid control number (OCoLC)779919015
035 ## - SYSTEM CONTROL NUMBER
System control number (NNC)10033773
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency BTCTA
-- YDXCP
-- UKM
-- C#P
-- BWX
-- CDX
-- UKMGB
-- OG#
-- TULIB
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .WAL 2008
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Walker, Orville C.
245 10 - TITLE STATEMENT
Title Marketing strategy :
Remainder of title a decision-focused approach /
Statement of responsibility, etc. Orville C. Walker, Jr., John W. Mullins.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. c2008.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 346 p. :
Other physical details ill. ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mullins, John W.
Fuller form of name (John Walker)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books in General collection
948 1# - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
Series part designator, SPT (RLIN) 20121113
b (OCLC) c
c (OCLC) rad1
d (OCLC) MPS
948 2# - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
Series part designator, SPT (RLIN) 20121113
b (OCLC) a
c (OCLC) rad1
d (OCLC) MPS
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
    Library of Congress Classification     Mzuzu University Library and Learning Resources Centre Mzuzu University Library and Learning Resources Centre 12/07/2016 5 HF 5415.13 WAL 2008 mZulm-007380 07/12/2020 23/11/2020 007380 12/07/2016 Books in General collection

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