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	1.	Image from Google Jackets	Promo / [Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik]. by O'Guinn, Thomas C Allen, Chris T Semenik, Richard J Edition: Student ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mason, OH : South-Western/Cengage Learning, c2011 Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: PE 1408 O'GU 2011. Place hold Request article Save to lists Add to cart (remove)
	2.	Image from Google Jackets	Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Professor of Marketing, Research Fellow, Center for Brand and Product Management, University of Wisconsin--Madison, Chris T. Allen, Arthur Beerman Professor of Marketing, University of Cincinnati, Richard J. Semenik, Professor Emeritus of Marketing, Montana State University, Angeline Close Scheinbaum, Assistant Professor, University of Texas at Austin, Texas Advertising and Public Relations. by O'Guinn, Thomas C, 2015 Edition: Seventh edition. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Australia: Stamford, CT Cengage Learning 2015 Other title: Advertising & integrated brand promotion Online resources: Contributor biographical information Publisher description Table of contents only Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5821 O'GU 2015. Place hold Request article Save to lists Add to cart (remove)