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Understanding consumer behaviour / J. Paul Peter, Jerry C. Olson, Jerry A. Rosenblatt.

By: Contributor(s): Material type: TextTextPublication details: Toronto ; Chicago : Irwin, c1996.Edition: 1st Canadian edDescription: xvii, 488 p. : col. ill. ; 26 cmISBN:
  • 0256170487
Subject(s): DDC classification:
  • 658.8/342 20
LOC classification:
  • HF5415.33 PET 1996
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Holdings
Item type Current library Call number Copy number Status Barcode
Books in General collection Books in General collection Mzuni ODeL-Mulanje Satellite Centre Library HF 5415.33 PET 1996 (Browse shelf(Opens below)) 027544 Available MzULM-027544

Includes bibliographical references (p. 437-459) and indexes.

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