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Social media marketing for dummies / by Jan Zimmerman and Doug Sahlin.

By: Contributor(s): Material type: TextTextSeries: --For dummiesPublication details: New Jersey, John Wiley, 2010.Edition: Portable editionDescription: xiv, 260 pages : illustrations ; 23 cmISBN:
  • 9781119945420
  • 1118985532
Subject(s): DDC classification:
  • 658.8/72 23
LOC classification:
  • HF5415.1265 ZIM 2010
Online resources:
Contents:
Introduction -- Getting started with social media marketing -- Practicing SMM on the social web -- Reaching your audience via mainstream social platforms -- Getting your message to connectors -- Old marketing is new again with SMM -- The part of tens.
Summary: Social media marketing is a fast, affordable, and effective way to reach your customers-- but it's competitive and always evolving. Singh and Diamond distill the core concepts, trends, and recommendations to help you get approachable guidance on using social media to maintain your rep as a marketing maven.
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre Non-fiction HF 5415.1265 ZIM 2010 (Browse shelf(Opens below)) 14361 Available MzULM-014361

Includes index.

Introduction -- Getting started with social media marketing -- Practicing SMM on the social web -- Reaching your audience via mainstream social platforms -- Getting your message to connectors -- Old marketing is new again with SMM -- The part of tens.

Social media marketing is a fast, affordable, and effective way to reach your customers-- but it's competitive and always evolving. Singh and Diamond distill the core concepts, trends, and recommendations to help you get approachable guidance on using social media to maintain your rep as a marketing maven.

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