#Hooked : why cute sells... and other marketing magic that we just can't resist / Patrick Fagan.
Material type:
TextPublication details: Harlow, United Kingdom: Pearson Education Limited, 2016.Edition: 1 EditionDescription: xv, 191 pages ; 24 cmISBN: - 9781292074429
- 658.8001/9 23
- HB74.P8 FAG 2016
Contents:
About the author -- Thanks and acknowledgements -- Let's get hooked -- An introduction -- The science of communication -- The brain -- Invite attention -- Primal -- Affective -- Self-relevant -- Surprising -- Ignite thinking -- Mystery -- Ease -- Narrative -- Incite action -- Memory -- Autopilot -- Priming -- Putting it to use -- Your kit for crafting the perfect communication -- The psych of like -- Direct mail -- In the office -- Test, test, test -- Conclusion.
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books in General collection
|
Mzuzu University Library and Learning Resources Centre | HB 74.P8 FAGH 2016 (Browse shelf(Opens below)) | 034218 | Available | mZUlm-034218 | |
|
Books in General collection
|
Mzuzu University Library and Learning Resources Centre | HB 74.P8 FAGH 2016 (Browse shelf(Opens below)) | 034219 | Available | mZUlm-034219 |
About the author -- Thanks and acknowledgements -- Let's get hooked -- An introduction -- The science of communication -- The brain -- Invite attention -- Primal -- Affective -- Self-relevant -- Surprising -- Ignite thinking -- Mystery -- Ease -- Narrative -- Incite action -- Memory -- Autopilot -- Priming -- Putting it to use -- Your kit for crafting the perfect communication -- The psych of like -- Direct mail -- In the office -- Test, test, test -- Conclusion.
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