Marketing management :
Kotler, Philip.
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 9th ed. - Upper Saddle River, NJ : Prentice Hall, c1997. - xl, 789 p . : ill. ; 27 cm. - Prentice-Hall series in marketing . - Prentice-Hall series in marketing. .
Includes bibliographical references and indexes.
9780132613637
96001649
Marketing--Management.
HF5415.13 / KOT 1997
658.8
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 9th ed. - Upper Saddle River, NJ : Prentice Hall, c1997. - xl, 789 p . : ill. ; 27 cm. - Prentice-Hall series in marketing . - Prentice-Hall series in marketing. .
Includes bibliographical references and indexes.
9780132613637
96001649
Marketing--Management.
HF5415.13 / KOT 1997
658.8