Marketing management : (Record no. 1574)

MARC details
000 -LEADER
fixed length control field 00914mam a2200301 a 4500
001 - CONTROL NUMBER
control field 1853253
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180425153917.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 960212s1997 nju b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 96001649
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132613637
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm34243516
035 ## - SYSTEM CONTROL NUMBER
System control number (NNC)1853253
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency SUF
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number KOT 1997
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title Marketing management :
Remainder of title analysis, planning, implementation, and control /
Statement of responsibility, etc. Philip Kotler.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Upper Saddle River, NJ :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c1997.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 9701
300 ## - PHYSICAL DESCRIPTION
Extent xl, 789 p . :
Other physical details ill. ;
Dimensions 27 cm.
490 1# - SERIES STATEMENT
Series statement Prentice-Hall series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Prentice-Hall series in marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books in General collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
    Library of Congress Classification     Mzuzu University Library and Learning Resources Centre Mzuzu University Library and Learning Resources Centre 01/04/2016 24 HF 5415.13 KOT 1997 MzULM-003290 02/03/2022 28/02/2022 3290 01/04/2016 Books in General collection

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