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Marketing management : analysis, planning, implementation, and control / Philip Kotler.

By: Material type: TextTextSeries: Prentice-Hall series in marketingPublication details: Upper Saddle River, NJ : Prentice Hall, c1997.Edition: 9th edDescription: xl, 789 p . : ill. ; 27 cmISBN:
  • 9780132613637
Subject(s): DDC classification:
  • 658.8 20
LOC classification:
  • HF5415.13 KOT 1997
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Holdings
Item type Current library Call number Copy number Status Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HF 5415.13 KOT 1997 (Browse shelf(Opens below)) 3290 Available MzULM-003290

Includes bibliographical references and indexes.

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