Basic marketing :
McCarthy, E. Jerome
Basic marketing : a managerial approach / E. Jerome McCarthy. - 2nd ed. - Homewood, Ill. : R. D. Irwin, 1997. - xiii, 768 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780256198515
74082928 //r852
Marketing--Management.
HF5415.13 / .M3 1997
658.8
Basic marketing : a managerial approach / E. Jerome McCarthy. - 2nd ed. - Homewood, Ill. : R. D. Irwin, 1997. - xiii, 768 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780256198515
74082928 //r852
Marketing--Management.
HF5415.13 / .M3 1997
658.8