Basic marketing : (Record no. 2142)

MARC details
000 -LEADER
fixed length control field 00748cam a2200253 i 4500
001 - CONTROL NUMBER
control field 2413054
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160411085727.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 750224s1975 ilua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 74082928 //r852
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780256198515
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm01297702
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency ZCU
050 0# - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .M3 1997
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
Fuller form of name (Edmund Jerome)
245 10 - TITLE STATEMENT
Title Basic marketing :
Remainder of title a managerial approach /
Statement of responsibility, etc. E. Jerome McCarthy.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Homewood, Ill. :
Name of publisher, distributor, etc. R. D. Irwin,
Date of publication, distribution, etc. 1997.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 768 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books in General collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Library of Congress Classification     Mzuzu University Library and Learning Resources Centre Mzuzu University Library and Learning Resources Centre General Stacks 11/04/2016 17 HF 5415.13 MCC 1997 mZulm-003428 05/02/2025 24/01/2025 11/04/2016 Books in General collection

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