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Basic marketing : a managerial approach / E. Jerome McCarthy.

By: Material type: TextTextPublication details: Homewood, Ill. : R. D. Irwin, 1997.Edition: 2nd edDescription: xiii, 768 p. : ill. ; 25 cmISBN:
  • 9780256198515
Subject(s): DDC classification:
  • 658.8
LOC classification:
  • HF5415.13 .M3 1997
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Holdings
Item type Current library Call number Status Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre General Stacks HF 5415.13 MCC 1997 (Browse shelf(Opens below)) Available mZulm-003428

Includes bibliographical references and index.

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