Information marketing /
Rowley, J. E.
Information marketing / Jennifer Rowley. - Aldershot, Hants, England ; Burlington, VT : Ashgate, c2001 - xv, 196 p. : ill. ; 23 cm.
Includes bibliographical references and index.
Machine generated contents note: 1 Marketing -- 2 The information marketplace -- 3 Customers -- 4 Building customer relationships -- 5 Information products -- 6 Branding and corporate identity -- 7 Marketing communications -- 8 Price and pricing policy -- 9 Collecting marketing data -- 10 Marketing strategy and planning.
9780367249281
2001088794
Information services--Marketing.
Information services industry.
HD9999.I492 / Row 2001
Information marketing / Jennifer Rowley. - Aldershot, Hants, England ; Burlington, VT : Ashgate, c2001 - xv, 196 p. : ill. ; 23 cm.
Includes bibliographical references and index.
Machine generated contents note: 1 Marketing -- 2 The information marketplace -- 3 Customers -- 4 Building customer relationships -- 5 Information products -- 6 Branding and corporate identity -- 7 Marketing communications -- 8 Price and pricing policy -- 9 Collecting marketing data -- 10 Marketing strategy and planning.
9780367249281
2001088794
Information services--Marketing.
Information services industry.
HD9999.I492 / Row 2001