Information marketing / (Record no. 21872)

MARC details
000 -LEADER
fixed length control field 01254cam a22002774a 4500
001 - CONTROL NUMBER
control field 12348324
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210609132831.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010315s2001 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2001088794
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780367249281
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD9999.I492
Item number Row 2001
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rowley, J. E.
245 10 - TITLE STATEMENT
Title Information marketing /
Statement of responsibility, etc. Jennifer Rowley.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Aldershot, Hants, England ;
-- Burlington, VT :
Name of publisher, distributor, etc. Ashgate,
Date of publication, distribution, etc. c2001
300 ## - PHYSICAL DESCRIPTION
Extent xv, 196 p. :
Other physical details ill. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Machine generated contents note: 1 Marketing -- 2 The information marketplace -- 3 Customers -- 4 Building customer relationships -- 5 Information products -- 6 Branding and corporate identity -- 7 Marketing communications -- 8 Price and pricing policy -- 9 Collecting marketing data -- 10 Marketing strategy and planning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Information services
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Information services industry.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/fy02/2001088794.html">http://www.loc.gov/catdir/toc/fy02/2001088794.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 2
e epcn
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books in General collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Mzuzu University Library and Learning Resources Centre Mzuzu University Library and Learning Resources Centre 09/06/2021   HD 9999.I492 ROW 2001 mZulm-029517 09/06/2021 029517 09/06/2021 Books in General collection
    Library of Congress Classification     Mzuzu University Library and Learning Resources Centre Mzuzu University Library and Learning Resources Centre 09/06/2021   HD 9999.I492 ROW 2001 mZulm-029516 09/06/2021 029516 09/06/2021 Books in General collection