Storytelling : branding in practice /
Fog, Klaus.
Storytelling : branding in practice / Klaus Fog, Christian Budtz, Baris Yakaboylu. - Berlin ; New York : Springer, 2005. - 238 p. : ill. ; 24 cm.
"Original Danish edition published by Samfundslitteratur 2003 with the title Storytelling - branding i praksis ... translation by Tara Stevens"--Verso of t.p.
Includes bibliographical references (p. 228-230) and index.
9783662500231
2004114981
972374485 GyFmDB
Branding (Marketing)
Product management.
HD69.B7 / FOG 2005
658.8/27
Storytelling : branding in practice / Klaus Fog, Christian Budtz, Baris Yakaboylu. - Berlin ; New York : Springer, 2005. - 238 p. : ill. ; 24 cm.
"Original Danish edition published by Samfundslitteratur 2003 with the title Storytelling - branding i praksis ... translation by Tara Stevens"--Verso of t.p.
Includes bibliographical references (p. 228-230) and index.
9783662500231
2004114981
972374485 GyFmDB
Branding (Marketing)
Product management.
HD69.B7 / FOG 2005
658.8/27