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Storytelling : branding in practice / Klaus Fog, Christian Budtz, Baris Yakaboylu.

By: Contributor(s): Material type: TextTextLanguage: English Original language: Danish Publication details: Berlin ; New York : Springer, 2005.Description: 238 p. : ill. ; 24 cmISBN:
  • 9783662500231
Uniform titles:
  • Storytelling. English
Subject(s): DDC classification:
  • 658.8/27 22
LOC classification:
  • HD69.B7 FOG 2005
Online resources:
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Holdings
Item type Current library Call number Copy number Status Barcode
Books in General collection Books in General collection Mzuni Faculty of Tourism, Hospitality and Management Studies Library HD 69.B2 FOG 2005 (Browse shelf(Opens below)) 031798 Available MzuLM-031798
Books in General collection Books in General collection Mzuni Faculty of Tourism, Hospitality and Management Studies Library HD 69.B2 FOG 2005 (Browse shelf(Opens below)) 031797 Available MzuLM-031797

"Original Danish edition published by Samfundslitteratur 2003 with the title Storytelling - branding i praksis ... translation by Tara Stevens"--Verso of t.p.

Includes bibliographical references (p. 228-230) and index.

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