Storytelling : (Record no. 23782)

MARC details
000 -LEADER
fixed length control field 01540cam a2200397 a 4500
001 - CONTROL NUMBER
control field 13748600
003 - CONTROL NUMBER IDENTIFIER
control field Koha server
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231012085220.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 041012s2005 gw a b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004114981
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 972374485
Source GyFmDB
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783662500231
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm57476967
040 ## - CATALOGING SOURCE
Original cataloging agency OHX
Transcribing agency OHX
Modifying agency OCLCQ
-- CUY
-- IXA
-- OCL
-- DLC
041 1# - LANGUAGE CODE
Language code of text/sound track or separate title eng
Language code of original dan
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number FOG 2005
072 #7 - SUBJECT CATEGORY CODE
Subject category code HF
Source lcco
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Fog, Klaus.
240 10 - UNIFORM TITLE
Uniform title Storytelling.
Language of a work English
245 10 - TITLE STATEMENT
Title Storytelling :
Remainder of title branding in practice /
Statement of responsibility, etc. Klaus Fog, Christian Budtz, Baris Yakaboylu.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Berlin ;
-- New York :
Name of publisher, distributor, etc. Springer,
Date of publication, distribution, etc. 2005.
300 ## - PHYSICAL DESCRIPTION
Extent 238 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note "Original Danish edition published by Samfundslitteratur 2003 with the title Storytelling - branding i praksis ... translation by Tara Stevens"--Verso of t.p.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 228-230) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Budtz, Christian.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Yakaboylu, Baris.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0663/2004114981-d.html">http://www.loc.gov/catdir/enhancements/fy0663/2004114981-d.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0823/2004114981-t.html">http://www.loc.gov/catdir/enhancements/fy0823/2004114981-t.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e epcn
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books in General collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Mzuni Faculty of Tourism, Hospitality and Management Studies Library Mzuni Faculty of Tourism, Hospitality and Management Studies Library 12/10/2023   HD 69.B2 FOG 2005 MzuLM-031798 12/10/2023 031798 12/10/2023 Books in General collection
    Library of Congress Classification     Mzuni Faculty of Tourism, Hospitality and Management Studies Library Mzuni Faculty of Tourism, Hospitality and Management Studies Library 12/10/2023   HD 69.B2 FOG 2005 MzuLM-031797 12/10/2023 031797 12/10/2023 Books in General collection

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