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Service management and marketing : managing the service profit logic / Christian Grönroos.

By: Material type: TextTextPublication details: Chichester, West Sussex: John Wiley, 2015Edition: Fourth editionDescription: ix, 522 pages ; 24 cmISBN:
  • 9781118921449 (pbk.)
Subject(s): Additional physical formats: Online version:: Service management and marketingDDC classification:
  • 658.8 23
LOC classification:
  • HD9980.5 .GRO' 2015
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Item in Short loan Item in Short loan Mzuni Faculty of Tourism, Hospitality and Management Studies Library HD 9980.5 GRO 2012 (Browse shelf(Opens below)) 009082 Available mZulm-009082
Item in Short loan Item in Short loan Mzuni Faculty of Tourism, Hospitality and Management Studies Library HD 9980.5 GRO 2012 (Browse shelf(Opens below)) 009083 Available mZulm-009083
Item in Short loan Item in Short loan Mzuni Faculty of Tourism, Hospitality and Management Studies Library HD 9980.5 GRO 2012 (Browse shelf(Opens below)) 015574 Available MzULM-015574
Books in General collection Books in General collection Mzuni Faculty of Tourism, Hospitality and Management Studies Library HD 9980.5 GRO 2015 (Browse shelf(Opens below)) 015576 Available MzULM-015576
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HD 9980.5 GRO 2015 (Browse shelf(Opens below)) 015575 Available MzULM-015575
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HD 9980.5 GRO 2015 (Browse shelf(Opens below)) 015577 Available MzULM-015577
Browsing Mzuzu University Library and Learning Resources Centre shelves Close shelf browser (Hides shelf browser)
HD 9980.5 CHI 2015 Integrated marketing communications HD 9980.5 FIT 2011 Service management : HD 9980.5 FIT 2011 Service management : HD 9980.5 GRO 2015 Service management and marketing : HD 9980.5 GRO 2015 Service management and marketing : HD 9980. 5 LOV 2007 Services marketing : HD 9980.5 SER 2003 Services marketing :

Includes index.

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