Integrated marketing communications in advertising and promotion/ Terence A Shimp.
Material type:
TextPublication details: Mason, OH : Thomson/South-Western, ©2007.Edition: 7th editionDescription: xx, 629 p. : color ill. ; 28 cmISBN: - 9780324408089
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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Books in General collection
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Mzuni ODeL- Balaka Satellite Centre Library | HF 5823 SHI 2007 (Browse shelf(Opens below)) | 027019 | Available | MzULM-027019 | |
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Books in General collection
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Mzuzu University Library and Learning Resources Centre | HF 5823 SHI 2007 (Browse shelf(Opens below)) | 011067 | Available | mZulm-011067 | |
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Books in General collection
|
Mzuzu University Library and Learning Resources Centre | HF 5823 SHI 2007 (Browse shelf(Opens below)) | 011066 | Available | mZulm-011066 |
Browsing Mzuzu University Library and Learning Resources Centre shelves Close shelf browser (Hides shelf browser)
| HF 5823 HAC 2010 Advertising and promotion : | HF 5823 HAC 2010 Advertising and promotion : | HF 5823 PIC 2005 Integrated marketing communications/ | HF 5823 SHI 2007 Integrated marketing communications in advertising and promotion/ | HF 5823 SHI 2007 Integrated marketing communications in advertising and promotion/ | HF 5823 TEL 2004 Effective advertising : | HF 5823 TEL 2004 Effective advertising : |
Include index.
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