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Integrated marketing communications in advertising and promotion/ Terence A Shimp.

By: Material type: TextTextPublication details: Mason, OH : Thomson/South-Western, ©2007.Edition: 7th editionDescription: xx, 629 p. : color ill. ; 28 cmISBN:
  • 9780324408089
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Holdings
Item type Current library Call number Copy number Status Barcode
Books in General collection Books in General collection Mzuni ODeL- Balaka Satellite Centre Library HF 5823 SHI 2007 (Browse shelf(Opens below)) 027019 Available MzULM-027019
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HF 5823 SHI 2007 (Browse shelf(Opens below)) 011067 Available mZulm-011067
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HF 5823 SHI 2007 (Browse shelf(Opens below)) 011066 Available mZulm-011066

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