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Advertising and promotion : in integrated marketing communications / Chris Hackley.

By: Material type: TextTextPublication details: Los Angeles : Sage Publications, 2010.Edition: 2nd edDescription: xvii, 333 p. : ill. ; 24 cmISBN:
  • 9781849201452 (alk. paper)
  • 9781849201469 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 659.1 22
LOC classification:
  • HF5823 HAC 2010
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HF 5823 HAC 2010 (Browse shelf(Opens below)) 009594 Available mZulm-009594
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre Non-fiction HF 5823 HAC 2010 (Browse shelf(Opens below)) 9607 Checked out 16/03/2020 MzULM-009607
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre Non-fiction HF 5823 HAC 2010 (Browse shelf(Opens below)) 9606 Available MzULM-009606

Includes bibliographical references (p. [311]-322) and index.

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