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Marketing: An Introduction/ Gary Armstrong , Philip Kotler, Michael Harker, Ross Brennan.

Contributor(s): Material type: TextTextPublication details: Harlow: Pearson Education, Limited, 2019.Edition: 4thDescription: xxix, 643 pages : illustrations ; 27 cmISBN:
  • 9781292200309
Subject(s): LOC classification:
  • HF5415 .K625 MAR 2019
Summary: This volume introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging
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Item type Current library Call number Copy number Status Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HF 5415.K625 MAR 2019 (Browse shelf(Opens below)) 034364 Available mZUlm-034364
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HF 5415.K625 MAR 2019 (Browse shelf(Opens below)) 034363 Available mZUlm-034363
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HF 5415.K625 MAR 2019 (Browse shelf(Opens below)) 034362 Available mZUlm-034362

This volume introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging

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