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The library marketing toolkit / Ned Potter. by
Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: London : Facet Publishing, 2012
Other title: - Library marketing tool kit
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (4)Call number: Z 716.3 POT 2012, ...
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Advertising and promotion : in integrated marketing communications / Chris Hackley. by
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Los Angeles : Sage Publications, 2010
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (2)Call number: HF 5823 HAC 2010, ... Not available: Mzuzu University Library and Learning Resources Centre: Checked out (1).
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Marketing communications / John Egan. by
Edition: Second edition.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London: Sage Publication Ltd., 2015
Availability: Items available for loan: Mzuni Faculty of Tourism, Hospitality and Management Studies Library (2)Call number: HF 5415.123 EGA 2015, ... Mzuzu University Library and Learning Resources Centre (3)Call number: HF 5415.123 EGA 2015, ... Items available for reference: Mzuzu University Library and Learning Resources Centre: Not for loan (1)Call number: HF 5415.123 EGA 2015.
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Integrated marketing communications in advertising and promotion/ Terence A Shimp. by
Edition: 7th edition.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Mason, OH : Thomson/South-Western, ©2007
Availability: Items available for loan: Mzuni ODeL- Balaka Satellite Centre Library (1)Call number: HF 5823 SHI 2007. Mzuzu University Library and Learning Resources Centre (2)Call number: HF 5823 SHI 2007, ...
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Integrated marketing communications/ William Chitty...[et al]. by
Edition: 3rd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Victoria: Cengage learning, 2012
Availability: Items available for loan: Mzuni Faculty of Tourism, Hospitality and Management Studies Library (4)Call number: HF 5415.123 INT 2012, ... Mzuni ODeL- Balaka Satellite Centre Library (3)Call number: HF 5415.123 INT 2012, ... Mzuni ODeL- Lilongwe Satellite Centre Library (1)Call number: HF 5415.123 INT 2012. Mzuni ODeL-Mulanje Satellite Centre Library (1)Call number: HF 5415.123 INT 2012. Mzuzu University Library and Learning Resources Centre (2)Call number: HF 5415.123 INT 2012, ... Items available for reference: Mzuzu University Library and Learning Resources Centre: Not for loan (2)Call number: HF 5415.123 INT 2012, ...
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The discourse of advertising / Guy Cook. by Series: Interface (London, England)
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London ; New York : Routledge, 2001
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: P 302 COO 2001.
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Marketing/Planning Library and Information services/ By Darlene E. Weingand. by
Edition: Second edition.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Colorado: Libraries Unlimited, 1999
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: Z 716.3 WEI 1999. Not available: Mzuzu University Library and Learning Resources Centre: Checked out (1).
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Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Professor of Marketing, Research Fellow, Center for Brand and Product Management, University of Wisconsin--Madison, Chris T. Allen, Arthur Beerman Professor of Marketing, University of Cincinnati, Richard J. Semenik, Professor Emeritus of Marketing, Montana State University, Angeline Close Scheinbaum, Assistant Professor, University of Texas at Austin, Texas Advertising and Public Relations. by
Edition: Seventh edition.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Australia: Stamford, CT Cengage Learning 2015
Other title: - Advertising & integrated brand promotion
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5821 O'GU 2015.
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Copywriting/ J Jonathan Gabay. by Series: Teach yourself
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London : Teach Yourself, 2003
Availability: Items available for loan: Mzuni ODeL- Lilongwe Satellite Centre Library (1)Call number: HF 5825 GAB 2003.
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