Results of search for 'ccl=su:" Marketing"' › Mzuzu University Library and Learning Resources Centre catalog

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	41.	Marketing concepts for libraries and information services / Eileen Elliott de Sáez. by De Sáez, Eileen Elliott Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Facet Pub., 2002 Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (2)Call number: Z 716.3 EIL 2002, ... Place hold Request article Save to lists Add to cart (remove)
	42.	BTEC level 4 HNC and level 5 HND in travel and toursim management/ Material type: Text; Format: print ; Literary form: Not fiction Publication details: Essex: Pearson Education, 2011 Availability: Items available for loan: Mzuni Faculty of Tourism, Hospitality and Management Studies Library (1)Call number: G 155.A1 BTE 2011. Place hold Request article Save to lists Add to cart (remove)
	43.	Investigating marketing strategies that would enhance profitability during low demand seasons in reports: A case study ok Kande beach, Sambani lodge and Nkhukuti resort beach in Nkhata-bay District/ Christopher Grant Longwe by Longwe, Christopher Grant; supervised by D.M. Halawa Halawa, M.D Series: BSHM Material type: Text; Format: print ; Literary form: Not fiction Publication details: Luwinga, Mzuzu; Mzuzu University, 2012 Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: BSHM/1. Place hold Request article Save to lists Add to cart (remove)
	44.	Principles and practice of marketing / David Jobber. by Jobber, David, 1947- Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New York : McGraw-Hill, 2007 Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (4)Call number: HF 5415 JOB 2007, ... Place hold Request article Save to lists Add to cart (remove)
	45.	Principles of marketing/ Philip Kotler.- by KOTLER, Philip Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston ; New York : Pearson, 2000 Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5415.12.A8 PHI 2000. Place hold Request article Save to lists Add to cart (remove)
	46.	Marketing research : an integrated approach / Alan Wilson. by Wilson, Alan M Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Harlow, England ; New York : Financial Times/Prentice Hall, c2011 Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5415.2 WIL 2011. Place hold Request article Save to lists Add to cart (remove)
	47.	Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. by Lamb, Charles W Hair, Joseph F McDaniel, Carl D Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mason, Ohio : Thomson/South-Western, c2004 Availability: Items available for loan: Mzuni Faculty of Tourism, Hospitality and Management Studies Library (1)Call number: HF 5415 LAM 2014. Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5415 LAM 2004. Place hold Request article Save to lists Add to cart (remove)
	48.	Marketing : an introduction / Gary Armstrong ... [et al.]. by Armstrong, Gary (Gary M.) Armstrong, Gary (Gary M.). Marketing Edition: [European ed.]. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Harlow, England : Financial Times Prentice Hall, 2009 Availability: Items available for loan: Mzuni Faculty of Tourism, Hospitality and Management Studies Library (3)Call number: HF 5415 MAR 200, ... Mzuzu University Library and Learning Resources Centre (3)Call number: HF 5415 MAR 2009, ... Place hold Request article Save to lists Add to cart (remove)
	49.	Principles of services marketing / Adrian Palmer. by Palmer, Adrian Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New York : McGraw-Hill, 2005 Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5415.13 PAL 2005. Place hold Request article Save to lists Add to cart (remove)
	50.	The principles of marketing, by Geoffrey Randall. by Randall, Geoffrey Material type: Text; Format: print ; Literary form: Not fiction Publication details: Australia, Thomson learning, 2001 Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5415 RAN 2001. Place hold Request article Save to lists Add to cart (remove)
	51.	Marketing management strategies/ O.C. Ferrell, by Ferrell, O. C Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cincinnati, Ohio : College Division, South-Western Pub.Co., c1994 Availability: Not available: Mzuzu University Library and Learning Resources Centre: Checked out (1). Place hold Request article Save to lists Add to cart (remove)
	52.	Principles of marketing / Philip Kotler. Series: Prentice-Hall series in marketing Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1999 Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5415 PRI 1999. Place hold Request article Save to lists Add to cart (remove)
	53.	Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim. by West, Douglas C Ford, John B. (John Battice), 1949- Ibrahim, Essam Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; New York : Oxford University Press, 2010 Online resources: Inhaltsverzeichnis Availability: Not available: Mzuzu University Library and Learning Resources Centre: Checked out (1). Place hold Request article Save to lists Add to cart (remove)
	54.	Marketing research : an integrated approach / Alan Wilson. by Wilson, Alan M Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2006 Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (4)Call number: HF 5415.2 WIL 2006, ... Place hold Request article Save to lists Add to cart (remove)
	55.	Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. by Kotler, Philip Bowen, John (John T.), 1948- Makens, James C Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2006 Online resources: Table of contents Availability: Items available for loan: Mzuni Faculty of Tourism, Hospitality and Management Studies Library (2)Call number: TX 911.3.M3 KOT 2006, ... Place hold Request article Save to lists Add to cart (remove)
	56.	Services Marketing: Integrating Customer Focus Across the Firm/ Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler by Zeithaml, Valarie A Mary Jo Bitner Dwayne D. Gremler Series: Edition: 5th Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill, 2009 Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5415 2009. Place hold Request article Save to lists Add to cart (remove)
	57.	Retail marketing management / David Gilbert. by Gilbert, David, 1947 March 2- Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Harlow; New York : Financial Times/ Prentice Hall, 2003 Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5415.13 GIL 2003. Place hold Request article Save to lists Add to cart (remove)
	58.	Private label : turning the retail brand threat into your biggest opportunity / Keith Lincoln and Lars Thomassen. by Lincoln, Keith Thomassen, Lars Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page, 2009 Online resources: Contributor biographical information Publisher description Table of contents only Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (2)Call number: HF 5429 LIN 2009, ... Place hold Request article Save to lists Add to cart (remove)
	59.	Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor. by Kinnear, Thomas C, 1943- Taylor, James R. (James Ronald), 1938- Series: McGraw-Hill series in marketing Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c1991 Availability: Items available for reference: Mzuzu University Library and Learning Resources Centre: Not for loan (1)Call number: HF 5415..2 KIN 1991. Request article Save to lists Add to cart (remove)
	60.	Internet marketing : Srategy, Implementation and practice / By Dave Chaffey...[et al.] by Mohammed, Rafi Edition: 4nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Harlow, England : FT/Prentice-Hall, c2002 Online resources: Table of contents only Publisher description Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5415.1265 INT 2002. Place hold Request article Save to lists Add to cart (remove)

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