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21.
Marketing : an introduction / Gary Armstrong and Philip Kotler. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2009
Online resources:
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5415 ARM 2007.

22.
Consumer behaviour in Australia & New Zealand/ edited by Robert Lawson...[et al]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Basingstoke, [England] : Macmillan Press, 1996
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5415.33 CON 1996.

23.
Marketing management : analysis, planning, implementation, and control / Philip Kotler. by Series: Prentice-Hall series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, c1997
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5415.13 KOT 1997.

24.
Services marketing : a managerial approach/ Rebekah Bennett...[et al]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dublin : John Wiley & Sons 2003
Online resources:
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HD 9980.5 SER 2003.

25.
Principles of marketing / Philip Kotler. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1980
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5415 KOT 1980.

26.
Principles of Marketing/ By Philip Kotler. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Toronto: Prentice Hall, 2005
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (2)Call number: HF 5415 KOT 2005, ...

27.
The go-to expert : how to grow your reputations differentiate yourself from the competition and win new business / Heather Townsend and Jon Baker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (2)Call number: HD 69 TOW 2014, ...

28.
Marketing research/ By A. Parasuram, Dhur G and R. Krishnan. by
Edition: 2nd. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Houghton Mifflin Co, 2007
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5415.2 PAR 2007.

29.
Basic marketing : a managerial approach / E. Jerome McCarthy. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : R. D. Irwin, 1997
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5415.13 MCC 1997.

30.
Principles of marketing / Philip Kotler, Gary Armstrong. by Series: Prentice-Hall series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1991
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5415 KOT 1991.

31.
New Zealand marketing topics and cases/ by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Auckland, N.Z. : Longman, 1997
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5415 CLE 1997.

32.
Electronic commerce : strategies and models for business-to-business trading / Paul Timmers. by Series: John Wiley series in information systems
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex, England ; New York : Wiley, 1999 (2000 printing)
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5548.32 TIM 1991.

33.
Production and marketing challenge faced by smallholder apple producers in Malawi: A Case study of Mphompha area Dokiso Beston Munthali: supervised by V.Y Mgomezulu by Series: BAE/37
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Luwinga, Mzuzu Mzuni 2015
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: BAE/37.

34.
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Addison Wesley, c2001
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5548.32 LAV 2001.

35.
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2010
Availability: Items available for loan: Mzuni Faculty of Tourism, Hospitality and Management Studies Library (4)Call number: HF 5415 PER 2010, ... Mzuni ODeL- Balaka Satellite Centre Library (2)Call number: HF 5415 PER 2010, ... Mzuzu University Library and Learning Resources Centre (3)Call number: HF 5415 PER 2010, ... Not available: Mzuni Faculty of Tourism, Hospitality and Management Studies Library: In transit (1).

36.
Marketing / Dhruv Grewal, Michael Levy. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw Hill/Irwin, c2011
Other title:
  • M : marketing
Online resources:
Availability: Items available for loan: Mzuni Faculty of Tourism, Hospitality and Management Studies Library (2)Call number: HF 5415 GRE 2011, ... Mzuzu University Library and Learning Resources Centre (4)Call number: HF 5415 GRE 2011, ...

37.
Marketing tourism: A practical guide/ By Alan Jefferson and Leonard Lickorish. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Essex: Longman, 1988
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: G 155 JEF 1988.

38.
Services marketing: Concepts planning and implementation/ By C. Bhatjacharjee. by
Material type: Continuing resource Continuing resource; Format: print
Publication details: New Delhi : Excel books, c2006
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (2)Call number: HD 9980.1 BHA 2006, ...

39.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: Irwin/McGraw-Hill series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill, 2001
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5823 BEL 2007.

40.
Economic market design and planning for electric power systems [electronic resource] / edited by James Momoh, Lamine Mili. by Series: IEEE Press series on power engineering
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : [Piscataway, NJ] : Wiley ; IEEE, c2010
IEEE-Wiley eBooks Library
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: TK 1005 ECO 2010.